Perhaps you are aware of the phenomenon perhaps you aren't..
It all started during lunch break at my College. A group of kids were huddled around a laptop awaiting to watch a video their friend was insistent on showing them. The reaction was a unanimous combination of gags, yelps, screams and absolute repulsion.
It turns out MANY people have filmed their friends etc. reactions to watching this horrible video and put them up, the reactions are great to watch.
The video in question will NOT be posted or linked here, but the website devoted to the filmed reactions of innocent victims tricked into watching it.
I suggest if you decide to investigate further the 'video' these people are watching you prepare yourself. It is worse than tub girl (the first internet gross out phenomenon).
The videos of peoples reactions is the amusing part, the video is NOT amusing.
the following link IS SAFE don't worry it's not the link to the gross video, but only peoples reactions to it.
SAFE REACTIONS videos